Anchor Steam

Anchor Brewing is a well known brewing company based in San Fransisco with an old school vintage look to its products. I wanted to see what their packaging might look like if they were attempting to appeal to a younger target audience. I came up with a new look for their product revolving around an aquatic theme with the idea of having a different sea creature taking over each of their different beer packages. The new look utilizes colors that pop more and playful illustrations, while still retaining the same key details of the original. The logo was also given a refresh for this project and melds a beer bottle with an anchor to create a classy modern look.