Driven! Print

The Driven Membership Newsletter is a print piece sent out to subscribers who have been with Driven! magazine for a year or more to keep them on board with the magazine. The articles are handpicked, some as standalone articles and some that are continued within the magazine so that the reader gets a brief preview. This was a process of designing for limitations utilizing a 2 color process for cheaper printing. The colors are a tan with a dark blue. The tan is a reference to the leather often seen in the interiors of many fancy cars and the blue works well in conjunction with this. These classy colors also work well with the older target audience this newsletter is aimed at.